Which transportation company's 'Move With Me' advertising campaign revolutionized transit marketing with its AI-powered journey personalization and became a global benchmark for mobility advertising?

In 2019, a major transportation company launched an innovative advertising campaign that not only increased ridership but transformed how public transit systems market themselves globally. This campaign combined interactive digital displays, personalized journey mapping, and social media integration to create a memorable customer experience that won multiple industry awards and has been studied as a case example of effective transit advertising.

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TransitGo with their color-changing bus wraps and personalized route recommendations
MetroLink's campaign featuring interactive station kiosks and carbon footprint calculators
Citymapper's 'Urban Pulse' campaign with synchronized digital billboards and real-time transit updates
RideShare Plus with their augmented reality bus stop advertisements and gamified loyalty program