Which gaming company first introduced the 'season pass' model that revolutionized gaming retail by offering future DLC at a discounted rate bundled with exclusive rewards?

The gaming industry has pioneered innovative retail and loyalty strategies that have revolutionized how players engage with brands. From exclusive in-game rewards to limited-edition merchandise, gaming companies have created unique promotional approaches that build passionate communities. Test your knowledge about one of the most successful retail innovation strategies that changed the gaming landscape!

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• Rockstar Games with Grand Theft Auto IV in 2008
• Epic Games with Fortnite in 2017
• Bethesda with The Elder Scrolls IV: Oblivion's Horse Armor Pack in 2006
• Activision with Call of Duty: Modern Warfare 2 in 2009

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