In 2022, Patagonia's founder made a groundbreaking decision regarding the company's ownership. What was this unprecedented move?

Patagonia has become one of the most respected outdoor and environmental brands in the world. But its journey from small climbing gear company to global sustainability icon is filled with fascinating decisions and pivotal moments. Test your knowledge about this pioneering eco-conscious brand that has redefined the relationship between business and nature conservation.

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He transferred ownership to a trust and nonprofit that will use all profits to fight climate change and protect undeveloped land
He sold the company to REI to create the largest outdoor retail partnership in history
He divided ownership equally among all 3,000+ Patagonia employees worldwide
He created a subscription model where customers become partial owners through monthly sustainability fees