Which major sports brand was the first to successfully implement a large-scale direct-to-consumer (DTC) retail strategy, opening branded concept stores that revolutionized sports product merchandising in the 1990s?

The sports retail landscape has transformed dramatically over the decades, with certain brands pioneering innovative direct-to-consumer models that changed how athletes and enthusiasts purchase their gear. This poll tests your knowledge about a pivotal moment in sports retail history that disrupted traditional distribution channels and set new standards for customer experience in the athletic product market.

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Nike (with Nike Town)
Adidas (with Adidas Performance Centers)
Reebok (with Reebok Concept Stores)
Under Armour (with Brand House)