Which customer retention innovation, first implemented by the Royal Opera House in 2018, has since been adopted by over 70% of major performing arts venues globally?

The performing arts retail landscape has evolved dramatically in recent years, with digital transformation reshaping how theaters, dance companies, and musical organizations reach their audiences. This trivia question explores an innovative retention strategy that revolutionized how performing arts venues maintain customer relationships. Test your knowledge of this industry-changing approach that has been widely adopted by major performing arts organizations worldwide.

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