Which famous retail CEO once said "Retail is not international; it's local" and subsequently implemented a revolutionary geographical mapping system to customize store offerings by neighborhood?

In today's global marketplace, retail strategies often align with geographical considerations. Major brands develop location-specific approaches that can dramatically impact their success. This trivia question explores how one of the world's most recognized retailers adapted its strategy to accommodate local geographical and cultural contexts - a classic example of retail localization that changed industry practices.

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Howard Schultz (Starbucks), who created the 'Community Store' mapping concept to tailor coffee offerings to local tastes
Terry Lundgren (Macy's), who pioneered the 'My Macy's' localization initiative using geographical data to customize merchandise by region
Indra Nooyi (PepsiCo), who developed the 'GeoTaste' system to modify snack flavors based on regional preferences
Jeff Bezos (Amazon), who implemented the 'Local Prime' system allowing region-specific product recommendations