Which sportswear brand experienced a historic turnaround in the 1980s after signing Michael Jordan, revolutionizing the concept of athlete endorsement deals with a revenue-sharing model rather than a flat fee?

Major sports brands often form strategic partnerships with athletes, teams, and events to enhance their market position. These partnerships can dramatically impact brand perception and consumer loyalty in the competitive sports retail landscape. This poll explores an interesting case of a brand partnership strategy that transformed a company's market presence. Test your knowledge of sports retail business strategies!

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Nike
Adidas
Puma
Reebok