Which ancient civilization first developed the 'taberna' - specialized retail shops with street-facing counters displaying products to passersby, considered the world's first retail customer experience innovation?

Before modern shopping malls and e-commerce, ancient civilizations developed sophisticated retail strategies and product innovations that shaped commerce for millennia. Many of their retail customer experience principles still influence modern business practices today. This trivia focuses on a groundbreaking ancient retail innovation that revolutionized how merchants displayed and sold their products to consumers. Test your knowledge about these early retail pioneers!

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Ancient Romans, who built tabernae with L-shaped counters containing storage jars (dolia) and merchandise displays to attract customers
Ancient Egyptians, who created specialized market stalls with papyrus advertisements and organized their bazaars by product categories
Ancient Chinese, who pioneered storefront displays with silk banners and specialized merchant guilds during the Han Dynasty
Ancient Greeks, who developed the agora system with dedicated merchant stalls featuring product demonstrations and painted signage