Which psychological pricing strategy did Nike successfully implement during the 2016 Olympics that led to a 37% increase in limited-edition footwear sales compared to the 2012 Olympics?

The sports retail industry has fascinating psychological patterns that drive consumer behavior throughout the year. One particular phenomenon has consistently shaped inventory management and marketing strategies across major sporting goods retailers. Test your knowledge about how consumer psychology influences purchasing patterns in the sports retail sector and how companies have adapted their strategies to maximize sales during key periods.

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Scarcity marketing with time-limited 'Olympic Edition' releases available only during medal events
Anchoring by first showing premium $500+ shoes before revealing the 'more affordable' $200 Olympic editions
Decoy pricing with intentionally overpriced 'Elite Olympic' models making standard Olympic editions seem like better value
Bundle pricing by offering free Olympic-themed accessories with every footwear purchase over $150