Which innovative retail strategy did the Broadway musical 'Hamilton' pioneer that transformed how performing arts merchandise is sold?

The performing arts industry isn't just about what happens on stage - it's also about the merchandise and retail experience that extends the magic beyond the performance. From Broadway memorabilia to opera gift shops, performing arts venues have evolved sophisticated retail strategies to enhance audience engagement and create additional revenue streams. Test your knowledge about this fascinating intersection of performing arts and retail!

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The creation of a dedicated retail app allowing audience members to pre-order merchandise for intermission pickup
Pop-up stores in multiple cities selling exclusive merchandise even in locations where the show wasn't performing
Implementation of AR technology allowing customers to virtually 'try on' merchandise before purchasing
Subscription-based merchandise boxes delivered monthly with show-themed items