Which geographic brand mascot was specifically created to combat negative tourism perceptions after a natural disaster and has generated over $16 billion in tourism revenue?

Geographic brands often use mascots that represent local culture, landscapes, or wildlife to create a strong regional identity and connection. These mascots can become powerful symbols that instantly evoke a sense of place. From tourism boards to regional products, these geographic brand mascots help territories stand out in a crowded marketplace. Test your knowledge about these place-based brand ambassadors and their impact on geographic identity marketing.

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Smokey Bear (US Forest Service)
Kumamon (Kumamoto Prefecture, Japan)
Morph (Visit Scotland)
BuzzyBee (New Zealand Tourism)