Which major retailer launched a 'Cultural Heritage Collection' in 2022, featuring products co-developed with indigenous artisans, with 25% of profits returning to the communities?

Traditional cultural practices are increasingly being incorporated into retail experiences worldwide. As global brands seek to connect with local communities and honor heritage, innovative retail approaches emerge that bridge ancient traditions with modern commerce. This trivia question explores how a major retailer adapted its product development strategy to respect and showcase indigenous cultural traditions.

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