Which major tech company rebranded its AI assistant from its original name because the word had negative linguistic connotations in certain languages?

In the world of brand identity, language plays a crucial role in how companies communicate with consumers. From slogans to naming conventions, linguistic choices can make or break a brand's success. This trivia question explores how one major corporation adapted its brand identity to address linguistic challenges across global markets.

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Amazon renamed 'Alexa' to 'Amazon Assistant' in several Middle Eastern countries
Microsoft renamed 'Cortana' to 'Microsoft Companion' in East Asian markets
Apple renamed 'Siri' to 'Apple Guide' in Nordic countries
Samsung renamed 'Bixby' to 'Galaxy Assistant' in some European languages where the original name had vulgar associations