Which groundbreaking marketing strategy did the Broadway musical 'Hamilton' use that revolutionized audience engagement and is now widely adopted by other productions?

In the competitive world of performing arts, marketing strategies have evolved dramatically to fill seats and create buzz. Broadway shows in particular have pioneered innovative approaches to reach audiences and stand out in a crowded entertainment landscape. Test your knowledge of how modern theater productions market themselves in the digital age!

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Daily digital lottery offering $10 tickets through a mobile app, creating massive social media buzz and accessibility
Free streaming of the full production on YouTube for one month before opening night
Exclusive backstage tours included with every ticket purchase during the first year
Personalized AI-generated video invitations sent to potential audience members based on their social media interests