Which architectural firm launched the influential "Design With Purpose" campaign in 2015 that pioneered the integration of sustainability metrics directly into their brand identity?

Test your knowledge about famous architectural firm branding and marketing campaigns that revolutionized the industry. From innovative slogans to groundbreaking collaborations, architectural firms have increasingly recognized the power of branding. This poll challenges you to identify a pivotal moment when architecture and strategic brand marketing converged to create lasting industry impact.

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Foster + Partners with their circular economy commitment badges on all project proposals
BIG (Bjarke Ingels Group) with their interactive sustainability impact calculator for clients
Gensler with their regenerative design scoring system visible in all marketing materials
Zaha Hadid Architects with their carbon-neutral project certification program