Which streaming service first pioneered a loyalty program that rewards viewers with points for watching content that can be redeemed for exclusive merchandise and early access to new releases?

Streaming services are constantly battling for customer retention in an increasingly crowded marketplace. As they've evolved, these platforms have developed sophisticated loyalty and rewards programs to reduce churn and increase lifetime value. This trivia question explores one of the most innovative loyalty strategies that changed how viewers engage with content platforms.

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Disney+ with their Disney Insider Rewards
Netflix with their Netflix Rewards Program
AMC+ with their AMC Stubs Insider for streaming
HBO Max with their Max Points system