Which retail brand mascot was deliberately changed in 1957 from a cartoon sailor to a more sophisticated character specifically to target upscale consumers, resulting in over $500 million in annual sales growth?

Brand mascots have played a crucial role in retail marketing strategies for decades, creating memorable connections with consumers and driving brand recognition. From Tony the Tiger to the Geico Gecko, these characters have become cultural icons. This trivia tests your knowledge about the strategic decisions behind some of the most influential retail brand mascots and their economic impact.

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