Which publisher first revolutionized the book industry by introducing mass-market paperbacks to English-speaking markets in 1935, making literature more accessible with colorful covers and affordable pricing?

The publishing industry has seen numerous innovations in product packaging over the decades, revolutionizing how readers access literature. One particular innovation in the 1930s democratized reading by making books more affordable and portable. This trivia question explores a pivotal moment in publishing history when a new product format changed the literary retail landscape forever, creating a brand that remains influential today.

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• Penguin Books (founded by Allen Lane)
• Bantam Books (founded by Walter Pitkin)
• Pocket Books (founded by Robert de Graff)
• Avon Publications (founded by Joseph Meyers)

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