Which global beauty brand built its identity around the ancient Japanese tradition of 'Geisha beauty secrets' and successfully revitalized traditional ingredients and rituals?

Brand storytelling that incorporates cultural traditions can create powerful connections with consumers and help preserve heritage. Many global brands have successfully woven cultural elements into their narratives, but some have become particularly known for their authentic representation of specific traditions. Test your knowledge about these cultural brand stories!

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Tatcha
SK-II
Shiseido
Shu Uemura