Which renowned performing arts organization pioneered the concept of 'performance retail,' creating immersive in-store experiences where customers shop while performers recreate scenes from famous productions?

In the world of performing arts, retail presence and brand strategy play crucial roles in audience engagement and merchandise sales. Theaters, production companies, and performance venues all rely on strategic retail approaches to extend their brand beyond the stage. This trivia question explores how a famous performing arts organization revolutionized its retail strategy through innovative brand storytelling to create immersive customer experiences.

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Cirque du Soleil
The Royal Shakespeare Company
New York City Ballet
Vienna Philharmonic Orchestra