Which innovative product launch strategy did Marvel Studios first utilize for 'The Avengers' (2012) that has since become standard practice for major film franchises?

Major film studios employ sophisticated product launch strategies when releasing blockbuster movies. From teaser trailers and viral marketing campaigns to merchandise tie-ins and strategic release dates, the film industry has pioneered many product launch tactics now used across other industries. Test your knowledge about how Hollywood turns movie premieres into massive product launch events that drive both box office success and ancillary revenue streams.

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Post-credit scenes teasing future installments
Releasing all merchandise six months before the film premiere
Simultaneous global release across all markets on the same day
Fan-exclusive preview screenings with alternate endings