Which outdoor retail giant opened the world's southernmost store, located in Ushuaia, Argentina, known as 'the end of the world'?

In the world of global retail expansion, some brands have pushed the boundaries of geography to establish presence in the most unexpected locations. This trivia tests your knowledge about an iconic outdoor retailer that made headlines by opening a store in an extreme location, demonstrating the lengths companies will go to reinforce brand identity and reach adventure-seeking consumers. Can you identify which retailer established this remote outpost and where?

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The North Face
REI (Recreational Equipment, Inc.)
Patagonia
Columbia Sportswear