Which customer engagement strategy did NASA most effectively use to build public support for the $10 billion James Webb Space Telescope before its launch?

The James Webb Space Telescope (JWST) represents one of astronomy's most significant technological achievements and required sophisticated marketing to gain public support and funding. This poll explores how NASA's customer analytics and brand value strategies helped make the JWST a household name despite its complex scientific nature and high costs. Test your knowledge about how one of astronomy's most ambitious projects was successfully marketed to the public!

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Interactive website allowing users to 'see what Webb will see' by inputting coordinates of their choice
A global 'Name a Star' campaign where donors could name stars to be observed by Webb
Social media campaigns featuring behind-the-scenes content and milestone celebrations during development
Limited edition Webb merchandise sold exclusively through NASA's online store