Which failed product from the 1980s was so disastrous that Coca-Cola reverted to its original formula just 79 days after launch, despite spending millions on research and development?

Throughout history, even the most successful companies have launched products that spectacularly failed in the marketplace. These cautionary tales offer valuable insights into consumer behavior, market timing, and product development pitfalls. Test your knowledge of these historic retail failures that companies would rather forget but marketers should always remember.

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New Coke
Crystal Pepsi
OK Soda
Coca-Cola C2