Which Broadway show pioneered the innovative marketing strategy of releasing a 'lottery' system for discounted front-row tickets, now widely adopted across the theater industry?

Test your knowledge of innovative marketing strategies that transformed Broadway shows from productions into cultural phenomena! Behind every theatrical success story is often a brilliant marketing campaign that captured public imagination and filled seats night after night. This poll explores one of the most groundbreaking marketing approaches in modern theater history that changed how performing arts are promoted to audiences.

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Rent
The Phantom of the Opera
Hamilton
Wicked