Which failed rebranding strategy did Blockbuster attempt in 2010 as its final major effort to compete with Netflix's streaming model?

When streaming services began dominating the entertainment landscape, traditional movie rental companies faced unprecedented challenges. Some adapted their brand positioning to compete in the digital era, while others failed to evolve. This trivia question explores a pivotal moment in retail brand repositioning within the film distribution industry that changed how we consume movies and TV shows forever.

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Blockbuster On Demand - a digital streaming service that required customers to still visit stores to activate digital rentals
Blockbuster Total Access - a DVD-by-mail service with in-store exchange privileges that came too late to counter Netflix's streaming pivot
Blockbuster Prime - a premium subscription model offering unlimited in-store rentals plus exclusive early access to new releases
Blockbuster Stream & Shop - a hybrid model where customers could stream content only while physically present in Blockbuster stores