Which major global brand temporarily changed its iconic red logo to gold during Chinese New Year to align with traditional cultural color symbolism of prosperity and good fortune?

Colors play a significant role in cultural traditions around the world, with many brands leveraging these cultural associations to connect with specific communities. From festival-specific hues to colors with deep historical meaning, traditional color schemes can significantly impact product reception and brand identity in culturally-focused markets. Test your knowledge about how major brands have incorporated cultural color traditions into their identity and marketing.

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