Which major retailer first implemented and widely deployed virtual fitting room technology that allowed customers to 'try on' clothing virtually through their smartphone cameras?

Virtual fitting rooms are transforming how we shop for clothing online, eliminating one of e-commerce's biggest pain points. These technologies use augmented reality, AI, and 3D modeling to let shoppers visualize products on themselves without physical try-ons. Major retailers are racing to implement the most effective solutions, but which company pioneered this game-changing retail technology that's now reshaping the fashion industry's digital landscape?

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ASOS with their 'Virtual Catwalk' in 2019
Amazon with 'Made for You' custom T-shirt service in 2020
Walmart after acquiring Zeekit in 2021
Gap Inc. with their DressingRoom app in 2017