Which famous CEO used a personal telescope product in a 1990s commercial that is credited with sparking a significant increase in amateur astronomy participation?

The cosmos has always captivated human imagination, but it has also inspired some groundbreaking commercial ventures. From telescope manufacturers to space tourism companies, astronomical branding has evolved significantly over the decades. This trivia question focuses on a pivotal moment in astronomy product marketing that changed public perception of space exploration and astronomy as a hobby.

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