Which major astronomy equipment company pioneered the 'Experience the Universe' retail strategy, creating interactive store displays that allow customers to test telescopes with simulated night sky viewing?

The astronomy industry has seen remarkable retail innovations in recent decades, transforming how consumers access the cosmos. From specialized telescope manufacturers to astronomy software platforms, companies have employed various marketing strategies to capture the imagination of both amateur stargazers and professional astronomers. Test your knowledge about a significant brand strategy shift that changed how astronomy products are marketed to consumers.

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Celestron, with their revolutionary approach allowing customers to compare telescope views of digital sky projections before purchase
Meade Instruments, through their 'StarDome' retail concept featuring planetarium-style demo rooms
Orion Telescopes, with their 'Cosmic Connection' centers offering augmented reality star chart experiences
Sky-Watcher, using their 'Galactic Gateway' retail format with holographic celestial object demonstrations