Which major international brand's slogan directly references an ancient Japanese concept that celebrates the beauty of imperfection and transience?

Throughout history, successful brands have incorporated cultural traditions into their marketing strategies, creating memorable taglines that resonate with consumers on a deeper level. These slogans often tap into cultural values, heritage elements, or traditional wisdom to establish authentic connections. Test your knowledge about how famous brands have leveraged cultural traditions in their iconic taglines and brand positioning across various cultural contexts.

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Lexus: 'Experience Amazing' (inspired by 'wabi-sabi')
Toyota: 'Let's Go Places' (inspired by 'ikigai')
Mazda: 'Feel Alive' (inspired by 'mono no aware')
Honda: 'The Power of Dreams' (inspired by 'kaizen')