Which company's holiday marketing campaign is credited with establishing the modern image of Santa Claus as a jolly man in a red suit?

Test your knowledge about how major brands have incorporated cultural traditions into their marketing strategies. Throughout history, companies have found innovative ways to connect their products with cultural celebrations worldwide. Some campaigns have become so iconic they've actually shaped how people celebrate these traditions. How well do you know these cultural marketing transformations?

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Coca-Cola
Macy's
Hallmark
Montgomery Ward