Which retail giant pioneered the use of geographic information systems (GIS) in the 1980s to optimize store locations by analyzing population demographics and competitor positioning?

The way retailers position their stores across different geographic locations can significantly impact their success. From flagship stores in prime urban centers to strategic rural outposts, geographic positioning is a critical component of retail strategy. This trivia question explores how one major retailer used geographic data analysis to revolutionize their store placement strategy.

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Walmart
Target
Sears
JCPenney