Which product launch is considered one of the biggest retail failures in history, costing Coca-Cola millions and forcing them to reintroduce their original formula as 'Coca-Cola Classic' just 79 days later?

Even the world's most successful companies make mistakes. This trivia tests your knowledge about one of the most notorious product failures in business history - a case study that continues to be taught in marketing and product development courses. Can you identify which high-profile product launch became a legendary business blunder that cost its company millions?

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New Coke (1985)
Coca-Cola C2 (2004)
Coca-Cola Life (2013)
Coca-Cola BlāK (2006)