In 1984, which groundbreaking athlete-brand partnership created the 'Air Jordan' line that revolutionized sports marketing and generated over $5 billion in annual revenue by 2020?

When major sports brands partner with athletes, they create iconic marketing campaigns that can define both the athlete's brand and the company's image. These famous endorsements have helped shape the sports retail landscape and created some of the most memorable advertising moments in history. Test your knowledge about one of the most groundbreaking athletic endorsements that changed the sports marketing game forever!

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