Which language learning company famously rebranded with the slogan 'Language learning, backed by science' to position itself as more academically credible?

In the language and linguistics industry, brand positioning often relies on powerful terminology and linguistic innovations. Companies in this space must carefully craft their identity through specialized vocabulary that resonates with both experts and casual language enthusiasts. This trivia question explores how a major language learning platform strategically repositioned itself to capture a wider market through clever linguistic branding.

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