Which government agency spent $3 million in 2013 to rebrand itself with a new logo, slogan, and brand identity strategy in an effort to modernize its public image?

Government agencies and political campaigns often use branding strategies similar to retail corporations. They develop recognizable logos, slogans, and visual identities to build trust and recognition. From presidential campaign slogans to government agency branding initiatives, these elements shape public perception and engagement with political institutions. Test your knowledge of famous government branding and messaging campaigns!

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The United States Postal Service (USPS)
The Central Intelligence Agency (CIA)
The Federal Emergency Management Agency (FEMA)
The Transportation Security Administration (TSA)