Which innovative marketing campaign helped Celestron dramatically increase their telescope sales to amateur astronomers in 2019 by creating an augmented reality star-finding experience?

The astronomy industry has seen remarkable marketing campaigns that have captured public imagination and driven interest in space exploration and observation. Companies have used innovative branding and advertising to make complex astronomical concepts and equipment more accessible to consumers. Test your knowledge of how astronomy products have been marketed and branded throughout the years with this challenging trivia question!

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StarSense Explorer, which used smartphone integration to help users locate celestial objects without prior knowledge of the night sky
NexStar Navigator, which incorporated GPS technology to automatically align telescopes with desired astronomical targets
SkyPortal Vision, which offered users virtual reality tours of galaxies based on real telescope imagery
AstroGuide Plus, which featured celebrity astronomers in interactive tutorials for telescope beginners