Which 1984 athlete endorsement deal is credited with revolutionizing sports marketing when it generated over $100 million in sales its first year and eventually saved the company from bankruptcy?

Athletic endorsements have transformed the sports industry and created billion-dollar empires. Before multi-million dollar deals became standard, one groundbreaking partnership in the 1980s revolutionized how athletes monetized their personal brands and set the template for modern sports marketing. This deal not only saved a struggling company but created one of the most recognizable brand symbols in history. Test your knowledge about this pivotal moment in sports marketing history!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Michael Jordan's partnership with Nike creating the Air Jordan brand
Bo Jackson's cross-training "Bo Knows" campaign with Nike
Andre Agassi's "Image is Everything" campaign with Canon
Larry Bird and Magic Johnson's Converse Weapon shoe deal