Which famous CEO has a mathematics PhD and revolutionized retail by applying statistical models to predict customer lifetime value?

Mathematics and marketing might seem like distant cousins in the academic world, but they've become increasingly intertwined in our data-driven business landscape. From predictive analytics to consumer behavior modeling, mathematical principles underpin modern marketing strategies. This trivia question explores a famous CEO who bridged these worlds with revolutionary impact, using mathematical approaches to transform retail customer lifetime value calculations.

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