Which pop star's sustainable merchandise initiative in 2019 revolutionized concert tour merchandising by requiring all products to be made from organic, recycled or upcycled materials?

In recent years, major entertainment brands and celebrities have launched sustainability initiatives that transformed how the pop culture industry approaches environmental responsibility. These campaigns not only changed consumer expectations but created new market trends. Test your knowledge about one of the most influential sustainable pop culture moments that shifted industry practices!

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Billie Eilish's 'You Should See Me in a Crown' sustainable merch line
Taylor Swift's 'Lover' eco-friendly collection
Harry Styles' 'Fine Line' zero-waste campaign
BTS's 'Love Yourself' biodegradable merchandise