Which gaming company completely rebranded its customer loyalty program in 2019, moving from a points-based system to a subscription model that offers free games monthly?

Test your knowledge about the evolution of gaming brands and their marketing strategies! The gaming industry has seen remarkable transformations in how companies position themselves and build customer loyalty. From subtle logo redesigns to complete rebranding efforts, these changes reflect shifting market dynamics and target audiences. How well do you know the stories behind the brands that shape virtual worlds?

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• Epic Games Store
• Xbox (Microsoft) with Game Pass
• EA with EA Play (formerly EA Access)
• Ubisoft with Ubisoft+

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