Which pioneering analytics tool first allowed presidential campaigns to integrate voter data, consumer information, and polling results to create targeted messaging at the individual voter level?

Modern political campaigns have embraced retail data analytics techniques to target voters with unprecedented precision. From micro-targeting swing voters to optimizing resource allocation, these sophisticated tools have transformed how elections are fought and won. This trivia question explores a pivotal innovation in campaign analytics that changed the political landscape. Test your knowledge about the intersection of big data and politics!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Project Narwhal (Obama 2012)
Cambridge Analytica's OCEAN model (Trump 2016)
Project Orca (Romney 2012)
VoteBuilder (Howard Dean 2004)