Which streaming service pioneered the 'Watch to Earn' loyalty program that rewards viewers with points for binge-watching that can be redeemed for exclusive merchandise and early access to premieres?

In today's competitive streaming landscape, customer loyalty programs have become crucial differentiators. Major players in film and television streaming are continuously innovating to reduce churn and increase subscriber retention. These programs often feature exclusive content previews, discounted merchandise, partnership benefits, and more. Test your knowledge about one of the most successful loyalty initiatives in the streaming industry!

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HBO Max with its 'MaxRewards' program
Netflix with its 'Netflix Insider' program
Paramount+ with its 'Paramount+ Perks' system
Disney+ with its 'Disney Circle' membership