Which company pioneered the first widely successful modern customer loyalty program in 1981, introducing the concept of 'frequent flyer miles' that revolutionized loyalty marketing across all retail sectors?

The concept of customer loyalty programs has evolved significantly throughout retail history. Before digital points and mobile apps, retailers had to find creative ways to keep customers coming back. This trivia question explores a pivotal moment in retail history that changed how brands approached customer retention and laid the groundwork for the sophisticated loyalty systems we see today.

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