Which celebrity set a record by earning $45 million from a single retail brand partnership, turning their signature athletic line into a billion-dollar sub-brand?

Celebrity endorsements have become a cornerstone of retail marketing strategy, with brands investing millions to associate their products with famous personalities. These partnerships can transform a brand's identity, reach new audiences, and create iconic advertising moments that live in consumer memory for decades. Test your knowledge about some of the most influential and surprising celebrity-brand partnerships that have shaped retail history.

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Michael Jordan with Nike (Air Jordan)
Rihanna with Puma (Fenty)
Kanye West with Adidas (Yeezy)
LeBron James with Nike (LeBron)