Which candy brand's product placement in 'E.T. the Extra-Terrestrial' (1982) led to a 65% sales increase and established the modern era of strategic product placement in Hollywood?

Product placement has become a sophisticated marketing strategy in the film and television industry, evolving from subtle background appearances to strategic brand integrations that can significantly impact consumer behavior. This poll tests your knowledge about a groundbreaking advertising slogan campaign that changed how products are marketed through entertainment media. Can you identify the pioneering campaign that revolutionized product placement in films?

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Reese's Pieces with their 'E.T. loves Reese's Pieces' campaign
M&M's with their 'Melts in your mouth, not in E.T.'s hand' campaign
Skittles with their 'Taste the extraterrestrial rainbow' campaign
Hershey's Kisses with their 'A kiss from another world' campaign