Which retail analytics technology, introduced around 2013, revolutionized in-store customer tracking by creating 'heat maps' of customer movements without requiring shoppers to download an app?

In the competitive world of retail, data analytics has transformed how businesses understand customer behavior and optimize operations. One breakthrough technology in particular revolutionized how retailers track in-store customer movements and product interactions, leading to significant improvements in store layout, product placement, and conversion rates. Test your knowledge about this game-changing retail innovation that bridged the gap between online analytics and physical store insights.

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