Which company pioneered the 'adoption' model for wildlife conservation in retail marketing, allowing customers to symbolically adopt endangered animals with their purchase?

Many major retail and product companies have launched conservation initiatives to protect endangered wildlife. These programs often combine product marketing with genuine efforts to preserve animal habitats and species. Test your knowledge about these corporate conservation partnerships that are making a difference in wildlife protection. Can you identify which famous initiative actually pioneered the concept of corporate wildlife sponsorship?

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World Wildlife Fund (WWF) with their plush animal collection in 1986
The Body Shop's Community Trade program in 1991
Ben & Jerry's Endangered Species ice cream line in 1988
Patagonia's 1% for the Planet initiative in 2002