Which major retail brand underwent a name change based on linguistic research showing their original name had negative connotations in multiple languages?

Test your knowledge about how language and linguistics have influenced major retail brand repositioning efforts. This poll explores how companies have strategically used language studies, etymology, and linguistic psychology to rename or rebrand themselves for global markets. Understanding the linguistic dimensions of retail branding reveals the sophisticated intersection between commerce and communication science.

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Mondelez International (formerly Kraft Foods)
Uniqlo (formerly Unique Clothing Warehouse)
Accenture (formerly Andersen Consulting)
Diageo (formerly Guinness PLC)